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Webinars are without a doubt, one of the most effective marketing tools in business today. 

Engaging with other businesses, customers, and leads through webinar software builds trust and allows you to showcase the value of what you are offering.

Whether you are a solo entrepreneur, a startup with few employees, or a large business, webinar software will help propel your business to the next level.

Let’s face it, the world is becoming more digital every day and people are finding great opportunities to earn an income online. In order to keep up with the increasing work from home population, having a great webinar software solution is vital to success.

In this article, you are going to learn about the best webinar solutions on the market for your business.

Let’s dive in.


1. WebinarJam

Best Overall


WebinarJam features all the bells and whistles you would ever want in a webinar. Talk to thousands of people across all types of devices in high definition. 

Build customized registration pages and set automatic reminders to attendees to join before the meeting begins.

With thousands of potential people joining your webinar, you want an easy-to-use solution to ensure everything will go smoothly, and WebinarJam fits the bill perfectly.

Key Features:

  • Easy-to-use interface
  • Connect with up to 5,000 people in one webinar
  • High Definition Broadcasting
  • Live Chat
  • Automatic Recording
  • Dynamic Scheduling
  • Registration Page Builder
  • Engage the audience with polls and surveys
  • Great customer support


Overall, WebinarJam is a great solution due to top-tier features, ease of use, and support. WebinarJam also has a 30-day money-back guarantee if you aren’t satisfied.

Try a 14-day trial of WebinarJam for just $1 to test out the features and see if it’s the right fit for you.

Try WebinarJam


2. WebinarNinja

Best for Automation


WebinarNinja is another big player in the industry that offers several unique features. 

Out of the box, WebinarNinja is very easy to use, in fact, you can create a webinar in about 10 seconds! The interface is very intuitive and you will have no problems creating webinars if you are a beginner.

Additionally, there are four main types of webinars they have integrated into their software:

Live Webinars: Broadcasted live by the host

Automated Webinars: Pre-recorded webinars that can be played at any time or on-demand

Series Webinars: Several webinars that are part of a series spread over multiple sessions or days

Hybrid Webinars: Pre-recorded video with a live host to answer questions 

Integration with other marketing software is another great feature of WebinarNinja. AWeber, Mailchimp, Hubspot, and Constant Contact are just a few of the many integrations WebinarNinja is built for.

WebinarNinja is ideal for those looking to set up multiple types of webinars quickly with integration to other marketing software.


Try out a 14-day free trial of WebinarNinja, I guarantee you won’t be disappointed!

Try WebinarNinja


3. Demio

Best for Marketers


Aesthetics and ease of use are what make Demio stand out from the competition. With all of the features you would ever need, Demio stacks up to WebinarJam but is designed for up to 500 person rooms making it great for small to medium-sized businesses.

Create custom registration pages to increase engagement and funnel leads into conversions. 

One of the coolest features of Demio is its ability to do automated webinars. Pre-record your video once and use it for a lifetime. Depending on the material, information can be valuable for many years and doesn’t always require a fresh webinar every few months. Take advantage of this feature to turn webinars on autopilot. 

You can also interact live with audience members through chat features when giving automated webinars to answer any questions they have.

Key Features:

  • Built-in Analytics
  • Automatic recording to the cloud
  • Webinar Automation
  • 24/7 Customer Support
  • Registration Page Builder
  • Email Marketing Integration


Get started with Demio’s 14-day free trial which gives access to all features of the “Growth” plan!

Try Demio


4. GoToWebinar

Best for Large Organizations


Known as the original webinar software, GoToWebinar is another great solution on the market.

Customize your webinar page to fit your branding, create custom registration pages that lead to better conversions, and utilize unlimited cloud storage.

If you want a reliable solution for engaging your audience and presenting information, you can’t go wrong with GoToWebinar. Additionally, this comes with all the basic features you would ever need with a few new features which are really unique.

One unique feature that was recently added is the option to accept payments within the software. By integrating with Stripe, anybody who registers can easily enter in payment details without the hassle of being directed to a separate page.

Another amazing feature is the ability to transcribe your webinars. Some people are natural readers and while your video may be powerful, having a text version also has its benefits.

In addition, not all attendees may understand English speaking very well due to accents and talking speed. Supplying text versions for such attendees is crucial as you will be able to fully make anybody understand your value proposition.

Starting as low as $49.00/month, GoToWebinar is fairly priced for all the power it provides. Choose from four different plans and reach up to 3,000 participants per webinar with the enterprise package.


GoToWebinar is a classic solution that will most likely fit your needs. Give it a try by signing up for their 7-day free trial.

Try GoToWebinar


5. ClickMeeting

Best for Simplicity


If you’re thinking user-friendly, think ClickMeeting. This webinar solution has all the essential features you need to run a successful webinar compiled into a minimalistic design.

Easily prepare a webinar and send invites out on a whim. Send out customized emails that reflect your brand in no time at all. ClickMeeting really shines in sending invites which ultimately is the first thing leads will see.

A beautiful and professional-looking first impression gives leads all the more confidence to listen to your offering.

Furthermore, you can easily interact with attendees throughout the webinar using polls, surveys, and Q&A features.

Very reasonably priced, you can expect to pay as little as $25/month depending on the number of attendees. You can even try ClickMeeting free for 30 days.


Get started using this simplistic, and easy-to-use webinar software by signing up for their 30-day free trial.

Try ClickMeeting



Benefits of Webinar Platforms:

1. Reach a Massive Audience

Imagine having a room with hundreds or even thousands of potential customers. You can make a massive impact and save tons of time reaching all of them at one time.

Regardless if you offer a physical or digital product/service, there is always a benefit of showcasing the features to prospective customers. By hosting a webinar, you have the power to share your value with people from all around the world.

Pre-record your webinar showcasing the key features and provide access to leads in Asia, North America, Europe, and anywhere else you can possibly think of. The power to share your value with the masses is incredible.

Additionally, by reaching a massive audience you can spend more time focusing on the leads that have a higher chance of converting. Let’s face it, not everybody who you spend time with is going to purchase your product or service and spending one on one time with them could be a huge waste of time.

With a webinar, you essentially put in the time of a single face to face meeting with hundreds of leads, and whichever ones have a desire to learn more about your offering, you can focus much more time to make that conversion.

2. Save Money

No need to rent a large hotel conference room or figure out logistics for hundreds of people. Just plug in your webcam and hit record. Although physical seminars and events certainly have their benefits, the internet is simply convenient and cheaper for everybody.

Considering the cost of a webinar using software such as WebinarJam, your expenses include the software itself which is currently only $42 per month plus any marketing to go along with it. Add some guest speakers and the total cost can range from $100 to $1500 which is significantly cheaper than hosting a live event.

Consider the following costs for hosting a Webinar:

  • Webinar Software (WebinarJam, WebinarNinja, Demio etc.)
  • Web camera
  • Microphone
  • Internet connection
  • Marketing
  • Guest speakers

3. Generate Leads

Webinars are the perfect tool to help build your sales funnel and expand your business because those who attend are already interested in what you have to offer.

As a baseline, consider all attendees as leads who are naturally interested in your business. After the webinar, a certain percentage of the attendees will be even more interested in your product and move to the next level of the sales funnel.

You can make a great impact by hosting a webinar.

Additionally, during the webinar, you are able to collect valuable information from attendees such as name, email, and answers to polls and questions. Given this information, you have more insight into their needs/pain points and can provide value to them at a deeper level.

Another added benefit of webinar software is the ability to promote offers directly within the webinar. After the presentation, you can give all attendees the option to sign up for another event or even purchase a product/service. Don’t wait for them to lose interest, capture everything in one go to keep interest high.

4. Engage The Audience

Webinars aren’t a one-way street, your audience can interact as well. You can ask questions both live and via text chat, conduct polls, and give handout materials via Microsoft Excel, Word, and PDF.

It’s no secret that engaging with the audience will keep their interest levels high and provide them even more information and a great experience.

You have hundreds, potentially even thousands of people in your hands. Take the time to keep their engagement levels high by utilizing the interactive features of the webinar software.




Jacob Pippenger

Author Jacob Pippenger

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